Freedom Just Got a New Face. And He Earned It.
Dakota Meyer—Medal of Honor recipient and active-duty Marine—joined Freedom Industries, new ownership team to lead the company into a new mission: 100% Made-in-USA apparel built for patriots, by patriots.
The Announcement
“This country gave me everything. I didn’t just sign on as a face—I came in as an owner.”
— Dakota Meyer, Medal of Honor Recipient & U.S. Marine
On April 28, 2025, Freedom Industries proudly announced that Dakota Meyer has officially joined the new ownership group—marking a defining moment in the brand’s future.
This partnership also marks a massive shift in operations:
Effective immediately, all Freedom Industries apparel will be 100% Made in the USA.
Why It Matters
Freedom Industries isn’t just fixing a supply chain.
It’s reclaiming a promise:
That American-made still means something.
That service still matters.
That freedom is more than a slogan—it’s a standard.
"Earn It. Protect It. Live It."
This isn’t just a new campaign. It’s the brand’s new compass.
What's Included
All apparel now produced domestically—no shortcuts, no excuses.
Dakota Meyer brings leadership, service, and credibility to the brand's future.
Limited-run release featuring performance wear.
Coming this summer: the most patriotic release in Freedom’s history.
Press Materials & Media Access
Announcement of Dakota Meyer joining Freedom Industries, detailing the brand's mission and American-made commitment.
A short video of Dakota discussing his role and the brand's vision.
A collection of striking images showcasing apparel, portraits, and behind-the-scenes shots.
Connect directly with Dakota Meyer or Freedom Industries leadership for media opportunities.
1-800-USA-GRIT
About Freedom Industries
Freedom Industries is a performance brand born from grit, driven by service, and built for those who live by the same values.
Now backed by veteran leadership and a 100% Made-in-America apparel supply chain, Freedom is setting a new standard for what American apparel can be.
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“This isn’t a marketing moment. It’s a mission.”
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