Join Us
Freedom Just Got a New Face. And He Earned It.
Dakota Meyer—Medal of Honor recipient, Marine, firefighter, and entrepreneur—joined Freedom Industries under new leadership alongside Ben Madden to redefine the mission and elevate the standard for relaunch.
Join Us
Freedom Just Got a New Face. And He Earned It.
Dakota Meyer—Medal of Honor recipient and active-duty Marine—joined Freedom Industries, new ownership team to lead the company into a new mission: 100% Made-in-USA apparel built for patriots, by patriots.
The Announcement
"I'm stepping into Freedom Industries because I believe in what it stands for, and I believe in the people who wear it."
— Dakota Meyer, Medal of Honor Recipient & U.S. Marine
On May 6th, 2025, Freedom Industries proudly announced that Dakota Meyer has officially joined the company—marking a defining moment in the brand's future.
This partnership also marks a massive shift in operations:
Introducing the Freedom Earned Guarantee: If your product fails you within 6 months while you're out there earning it, protecting it, or living it—send a photo and your story. Freedom Industries will ship new gear to get you back on mission. No questions. No excuses.
Why It Matters
Freedom Industries isn't just rebranding.
It's reclaiming a promise:
That service still matters.
That quality is non-negotiable.
That freedom is more than a slogan—it's a standard.
"Earn It. Protect It. Live It."
This isn't just a new campaign. It's the brand's new compass.
What's Included
Commitment to Values
Freedom Industries is dedicated to providing gear and resources to break boundaries and defy limits with a spirit that drives active lifestyle and builds like-minded communities.
Marine-Led Comeback Story
Dakota Meyer brings leadership, service, and credibility to the brand's future.
Sharpened Focus
Service, quality, and customer connection are at the heart of this new chapter.
The Freedom Guarantee
If a product fails while you're earning it, protecting it, or living it—we'll replace it. No questions asked.
About Freedom Industries
Freedom Industries builds for those who earn it, protect it, and live it. Born out of a commitment to service, sacrifice, and grit, the brand stands for more than patriotism—it stands for action, accountability, and purpose.
Under new leadership, Freedom Industries is setting a new standard for what it means to represent freedom.
Stay In The Loop
Join our media list to get early access to drops, events & interviews
Follow
@FreedomIndustriesUSA
“This isn’t a marketing moment. It’s a mission.”
Freedom Industries – Built for Those Who Earn It.
Copyright Freedom Industries 2025. All rights reserved.